Teleservices in Tough Times
Chairman & CEO, DialAmerica
More Thought Leadership
Tough economic times challenge businesses to devise
strategies that deliver tangible financial results – often within a very
short time period. Teleservices programs provide an exceptionally effective
solution in this environment. Here are ten reasons why:
A teleservices marketing campaign can be ramped up
and executed fast. Within a few weeks, you can have a team of trained
agents on the phone contacting prime prospects with a compelling sales
Teleservices programs are highly controllable and
transparent. Real-time data enables you to continuously track exactly
how you are doing vs. your sales goals.
By closely monitoring the performance of your
teleservices campaign, you can make refinements on the fly – to the
audience targeted, to the selling script, to the offer – enabling you to
constantly improve performance.
With a teleservices campaign, there are no upfront
‘sunk costs’ for production that need to be overcome before you start
generating a return on your investment.
Inventories typically rise during tough times. A
teleservices campaign is one of the most effective ways to move product
quickly, generating revenues and reducing your carrying costs.
Receivables often slow down during difficult
financial periods. A teleservices reminder program to slow payers can
dramatically increase your cash inflow.
During tough economic times, more people stay at
home rather than going out for meals and entertainment. Consequently,
these consumers are more easily reached via phone, increasing the
productivity of your teleservices campaign.
Similarly, in difficult times more individuals need
jobs. Teleservices companies benefit from the very high caliber of
people who are available to work in call centers in this environment.
Outsourcing a sales campaign to a teleservices
partner reduces a business’ operating costs – for sales people, space,
travel and a wide range of other overhead expenses.
Teleservices can build your brand. Skilled agents
speak to consumers in the voice of your brand, enhancing its image as
they help you garner immediate sales results.
As the nation endures what many experts think will be a
sustained recession, teleservices represents a vital solution that can help
businesses meet challenging sales goals, while helping our nation stimulate
its faltering economy.