Dialogue
Connecting with industry trends, challenges and solutions

• Stop Spamming and Start Selling:
  - Combine Channels for Maximum Marketing Effectiveness
• Taking a 360° Approach to Hispanic Marketing
  - Boosting Brand Engagement Through High-Quality Customer Service
• Getting to the Close
  - Qualifying Online Sales Leads Before They Go Cold
• What Savvy Brands Know About Keeping Teleservices Onshore
  - The Benefits of U.S. Based Contact Centers
• Closing the Gap Between Customer Service and the Rest of Your Company
  - Lessons from a Scorned Coffee Lover
• Talking Your Way to Top Notch Customer Service
  - Despite Growing Popularity of Social Networking Sites, Consumers Still Want to Speak With Customer Service Agents .........
• A 360 Approach to Reaching Millennials
  - Over the past thirty years, marketers have been struggling to fully understand the Millennial generation .........
• Census 2010: How to Reach the Growing Hispanic Population
  - The 2010 Census results reveal that the Hispanic population has experienced significant growth. In your opinion, what does this mean for the marketing industry?
• Boomers: The New 50+
  - Baby Boomers and their retirement have been a hot topic of discussion this year, as the eldest Boomers turn 65 in 2011. Traditionally .............
• Customer Relationship Management: The Success Factor
  - Marketers Must Rethink Targeting / Engagement Strategies
• 2011 Trends in Marketing - The results of a recent Associated Press survey of leading economists suggest the pillars of America's financial systems will remain shaky throughout 2011
• Customer Experience Equals Business Results
  - As 2010 quickly comes to a close, many marketers are still struggling with how to best connect with consumers ...........
• Getting Back to Basics
  - DIRECT magazine recently featured an article titled "Is Our Messaging Getting Lost in Our Medium?"
• ThinSourcing – The Logical Business Model for Today’s Environment
  - As the U.S. economy tries to stabilize, economists continue to provide grim forecasts on the speed of the recovery.....
• Customer Relationship Management: The Success Factor
  - Over the past 10 years customer relationship management (CRM) has gone through a major evolution as businesses realize the value of a strong program .......
• The Digital Age and Teleservices
  - Despite the advances in the communication and marketing industries, traditional marketing programs continue to flourish.......
• Bridging the Gap Through Customer Data Analysis
  - Today’s customer support systems are increasingly focused on multi-channel communication methods, the combination of online communication and teleservices. Alternatively, customer data analysis .........
• Top 5 Characteristics of a Successful Healthcare Service Program
  - In the healthcare marketing industry, clear and consistent communications are critical to ensuring successful customer service and acquisition programs .........
• Creating Cost Effective Customer Care
  - For over 50 years, working across dozens of consumer and business-to-business product and service categories .........
• Scoring Sales Success with Database Modeling
  - All names are not the same. That’s the basic truth underlying successful customer acquisition campaigns .........
• Call Centers – The Key to Customer Loyalty
  - Today’s consumer demands a very high level of customer service at all points of contact .........
• Marketing in 2010 – It’s A New Day
  - As the New Year gets underway, there is anticipation that 2010 will be a year of major transformation .........