News/Insight

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Currents in the teleservices industry

  • Volume 6
    As we do at the end of every year, let’s reflect on the events that shaped 2011. While we awaited government resolution to our economic challenges, we were served with several reminders that America always rises above even the most difficult circumstance...
  • Volume 5
    Summer is finally here and the U.S. economic landscape is slowly warming up and adjusting to a new marketplace that has hopeful signs of improvement. In this issue of Currents, we will analyze some key topic areas that are currently impacting the teleservices and marketing industries...
  • Volume 4
    As 2010 comes to a close and questions remain on the stability of the economy, U.S. businesses are cautiously moving towards 2011. We have seen the marketing managers in our industry remain selective when allocating those precious budget dollars while budget planning. They are also demanding that marketing efforts demonstrate a high return on investment. ...
  • Volume 3
    In this difficult economic environment, marketers are increasingly turning to the teleservices industry to generate fast, proven sales results. Guided by sophisticated database modeling techniques, today’s teleservices campaigns offer a results-oriented approach .......

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