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Currents in the teleservices industry

  • Volume 8
    In the digital age, successful marketing comes down to brand-to-customer engagement in real time. At every touch point, customers want and expect an immediate response from the brands for which they have an affinity. This is why the teleservices industry remains a vital part of the customer service experience ...
  • Volume 7
    As we start a new year, set our goals - whether it's for personal or business - I always find it helpful to reflect on the year before. As the old saying goes, you don't know where you're going until you know where you've been. That said, 2011 was a highlight year for the teleservices industry...
  • Volume 6
    As we do at the end of every year, let’s reflect on the events that shaped 2011. While we awaited government resolution to our economic challenges, we were served with several reminders that America always rises above even the most difficult circumstance...
  • Volume 5
    Summer is finally here and the U.S. economic landscape is slowly warming up and adjusting to a new marketplace that has hopeful signs of improvement. In this issue of Currents, we will analyze some key topic areas that are currently impacting the teleservices and marketing industries...
  • Volume 4
    As 2010 comes to a close and questions remain on the stability of the economy, U.S. businesses are cautiously moving towards 2011. We have seen the marketing managers in our industry remain selective when allocating those precious budget dollars while budget planning. They are also demanding that marketing efforts demonstrate a high return on investment. ...

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