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  1. Scoring Sales Success with Database Modeling

    All names are not the same. That’s the basic truth underlying successful customer acquisition campaigns. Yet many marketers today overlook this fact when they embark on a telemarketing program. They accept a shockingly low response rate from a customer or prospect list as a ‘necessary evil,’…

  2. Keeping up with Compliance

    Noreen Kaminski, Vice President Government Affairs/Legislative Compliance, DialAmerica  As I attend trade shows across the country, I find that many people get nervous when the conversation turns to compliance. What can they do to maintain their company’s reputation and avoid getting cited? How…

  3. Information Security Standards: The 10 Keys to Protecting your Network

    Gerhard Lindenmayer Information Security Officer, DialAmerica Today, information is a crucial asset for virtually every business. For competitive, operational and compliance reasons, extraordinary steps must be taken to securely protect it from being compromised – either accidentally or…

  4. Creating Cost Effective Customer Care

    Chris Conway President And Chief Operating Officer, DialAmerica Many consumers are frustrated today with customer care hotlines. “Why do I have to go through so many steps to reach a live agent?”  “I entered my account number at the beginning of the call, so why is the agent asking me for it…

  5. ThinSourcing: A New Way for Businesses to Operate

    Over the past 20 years, a lively discussion has taken place about the merits – and demerits – of outsourcing.  Driven by the desire to reduce costs and focus on core business imperatives, many companies have shifted functions such as manufacturing, software development and call centers to outside…

  6. B2B Teleservices: Six Steps to Success

    Mary Conway Chief Marketing Officer, DialAmerica  Do more with less. Cut your marketing budgets for the second half of the year. Hit your revenue targets. These are the daunting challenges that sales and marketing executives face in today's extraordinarily difficult marketplace.In response,…

  7. Teleservices in Tough Times

    Art Conway Chairman, DialAmerica Tough economic times challenge businesses to devise strategies that deliver tangible financial results – often within a very short time period. Teleservices programs provide an exceptionally effective solution in this environment. Here are ten reasons why: A…

  8. Is Social Media the Key to Excellent Customer Service?

    Social media has become a catalyst for fresh thinking on how companies can improve customer service in the digital age. However, effectively implementing social media has been a challenge for many of today’s corporations. Often they are faced with a crush of customer queries but lack the resources…

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