DialAmerica Industry Currents

Art Conway

A letter from Art Conway, CEO of DialAmerica

As we start a new year, set our goals - whether it's for personal or business - I always find it helpful to
reflect on the year before. As the old saying goes, you don't know where you're going until you know where you've been. That said, 2011 was a highlight year for the teleservices industry ...more

Volume 7  

What Savvy Brands Know About Keeping Teleservices Onshore

What Savvy Brands Know About Keeping Teleservices Onshore

At a first look, the benefits of outsourcing to contact centers located outside of the U.S. (offshoring) to countries like India, Mexico and the Philippines may seem alluring - reducing upfront costs with cheaper ... more

Getting to the Close: Qualifying Online Sales Leads Before They Go Cold

Getting to the Close: Qualifying Online Sales Leads Before They Go Cold

According to a recent article in Chief Marketer, Using Call Centers to Qualify Online Leads, "An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues ... more

Taking a 360 Approach to Hispanic Marketing

Taking a 360 Approach to Hispanic Marketing

Boosting Brand Engagement Through High-Quality Customer Service - As the fastest and largest growing demographic group in the U.S., Hispanics have tremendous buying power. Surging over 100 percent in the last decade ... more

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