DialAmerica Industry Currents

Art Conway

A letter from Art Conway, CEO of DialAmerica

As we do at the end of every year, let's reflect on the events that shaped 2011. While we awaited government resolution to our economic challenges, we were served with several reminders that America always rises above even the most difficult circumstance...more

Volume 6  

Reaching Millennials

Brand 	Engagement is in, One-Way Advertising is out

Brand Engagement is in, One-Way Advertising is out. Over the past thirty years, marketers have been struggling to fully understand the Millennial generation and the best marketing tactics to motivate them... more

The Undervalued Metric
in B2B-Teleprospecting

B2B teleprospecting continues to be one of the most effective channels for pipeline development

B2B teleprospecting continues to be one of the most effective channels for pipeline development. It is more often associated with demand generation ... more

Talking Your Way to Top Notch
Customer Service

Despite growing popularity of social networking sites, consumers still want to speak with customer service agents

Despite growing popularity of social networking sites, consumers still want to speak with customer service agents.
There is an old saying, "There's a time and a place for everything." When it comes to customer relationship management ... more

 

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