In this difficult economic environment, marketers are increasingly turning to the teleservices industry to generate fast, proven sales results. Guided by sophisticated database modeling techniques, today's teleservices campaigns offer a results-oriented approach that enables marketers to target high-potential prospects and track cost-per-sale metrics with great precision.
In this issue of Currents, we explore how teleservices in tough times can deliver the tangible results the marketers demand. I've included an article that discusses the top ten reasons why teleservices programs provide an exceptionally effective solution in this environment.
Also in this issue you will find a byline written by Mary Conway that discusses how the most successful campaigns are executed by agents who are confident, responsible, quick-thinking, articulate and coachable. At DialAmerica, we call this the ‘conscious conversation' and Mary explains why employing this method is so important in order to close sales in a timely, cost-efficient manner.
We hope you enjoy Currents and find its contents insightful and useful as you tackle the challenges of operating your business today and planning for tomorrow!
Arthur W. Conway
President & C.E.O.