As businesses search for more efficient, effective ways to operate in a difficult economy, a new form of outsourcing is emerging. At DialAmerica, we have named this approach ThinSourcing and defined it as an intimate business relationship in which an outside vendor functions as an indistinguishable part of a client company's operations. With ThinSourcing, there is, in effect, a very thin line between the vendor and the client.
In this issue of Currents, we explore ThinSourcing in greater detail, explaining its fundamentals and noting how progressive companies – including DialAmerica – are employing it today. A fuller explanation of ThinSourcing is provided in a new white paper we have prepared, which is available at www.thinsourcing.com.
Also in this issue, you will find thoughtful articles on database modeling and cost-effective customer care, written respectively by Mary Conway and Chris Conway.
We hope you enjoy Currents and find its contents insightful and useful as you tackle the challenges of operating your business today and tomorrow!
Arthur W. Conway
President & C.E.O.