DialAmerica Industry Currents

Art Conway

A letter from Art Conway, CEO of DialAmerica

Much like any kinship (whether it be diplomatic, business or personal), the sales pipeline requires a healthy amount of attention and nurturing in order to produce a long and mutually-beneficial relationship between you and your customers. This issue of Currents takes you from the initial conversation, ... more

Volume 10  

Beyond Telemarketing: What to Look for in a Modern Day Contact Center

Beyond Telemarketing: What to Look for in a Modern Day Contact Center

The telemarketing industry has evolved significantly over the past decade into a robust, productive, high-quality business. Technology, training and best practices have come together to ensure that many of today’s contact centers serve as extremely effective, indispensable tools in a business' marketing and sales arsenals. ... more

It's All About Context - How meaningful customer interactions build loyalty and save money

It's All About Context - How meaningful customer interactions build loyalty and save money

According to a recent Fast Company article titled, "In Customer Relationships, Context Is King," customer loyalty is built by utilizing context – taking into account customers' choices and preferences – in customer interactions. Using context ... more

Growing Sales Through Early Lead-Generation and Demand Teleprospecting

Growing Sales Through Early Lead-Generation and Demand Teleprospecting

New research shared in a recent Harvard Business Review article suggests that late-stage customer engagement, where a customer’s purchase decision is 60 percent complete by the time they engage the salesperson, is very common, often fruitless and highly characteristic of average-performing sales people ... more

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