Reaching Millennials

Brand Engagement is in, One-Way Advertising is out. Over the past thirty years, marketers have been struggling to fully understand the Millennial generation and the best marketing tactics to motivate them... more

The Undervalued Metric
in B2B-Teleprospecting

B2B teleprospecting continues to be one of the most effective channels for pipeline development. It is more often associated with demand generation ... more

Talking Your Way to Top Notch
Customer Service

Despite growing popularity of social networking sites, consumers still want to speak with customer service agents.
There is an old saying, "There's a time and a place for everything." When it comes to customer relationship management ... more