In the beginning...
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| DialAmerica Marketing began in 1957 as a
telephone marketing arm of Time Inc. (called Life Circulation Company) to sell
subscriptions for LIFE Magazine. The company was incorporated as DialAmerica in 1976 when it was purchased by the Conway family, whose entrepreneurial
spirit continues to guide and grow the company. |
Today...
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| With four decades of experience, DialAmerica
is one of the nation’s largest telemarketing service organizations. We have earned a
reputation as the most knowledgeable and resourceful provider of telemarketing services.
This translates into exceptional advantages for our clients. |
For the 21st
century...
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| In the years to come, we are confident that
our leadership role in developing creative marketing programs in a wide range of
industries will continue to help our clients reach new heights. |
It’s
about people talking to people...
|
| DialAmerica has become the preeminent magazine
subscription marketer, servicing 60-70 percent of this market segment, DialAmerica also is
a leading provider of telemarketing services for the book publishing, entertainment,
financial services, software and telecommunications industries. |
We have eight company divisions that
provide outbound and inbound telemarketing services for leading companies in diverse
industries. They include:
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Books & Membership |
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Cause Related Marketing |
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Consumer Communications Services |
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Financial Services |
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Inbound Services |
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Membership Services |
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Publisher Services |
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Software & Video |
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| DialAmerica has 60 call centers located
in major markets in 20 states. It handles more than 250 million phone calls annually from
more than 5,000 workstations. The company
employs some 6,500 teleservice representatives (TSRs) who carry on 5 million or more conversations on behalf
of the company’s clients each week.
The telephone has become an increasingly important business tool,
whether to directly increase revenue or to support products and services. |
