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DialAmerica Telephone Sales Representatives Generate $50,000 for American Red Cross's Liberty Fund as Part of Nationwide Sales Program
MAHWAH, NJ, November 19, 2001 -- DialAmerica Marketing, Inc., the nation's largest privately
held telemarketer, announced it recently made a $50,000 contribution to the American Red
Cross’s Liberty Fund. DialAmerica’s president, Arthur Conway, presented a check in that amount
to Nancy Nolte, executive director, American Red Cross Bergen Crossroads Chapter. Mona Bookman,
director of Emergency Services (Bergen Chapter) and Gary Dykhouse, longtime volunteer and chairman
of Emergency Services (Bergen Chapter) joined Ms. Nolte on the dais during a ceremony before 300
employees at DialAmerica’s New Jersey headquarters.
DialAmerica’s Hours for Heroes Program Aids Victims of September 11th Attacks
Over 8,000 DialAmerica telephone sales representatives from offices in 27 states around the country
participated in a one-month sales program called "Hours for Heroes". As the company met its budgeted
hours and as telephone sales representatives met or exceeded their scheduled hours, dollars went into
the company’s collection.
According to John Robinson, DialAmerica Branch Manager, Melbourne, FL, "Our reps were eager to help
out the victims of the terrorist attacks in any way they could. When the Human Resources management
team created the "Hours for Heroes" sales program, the reps were immediately driven to succeed. It became
their mission during the month-long program to help raise as many dollars as possible to aid victims and their
families. Our company does many great things for non profit organizations, but this was definitely a highlight
for all the staff involved."
Red Cross Executive Director Defines Mission of the Liberty Fund
At the check presentation, Ms. Nolte told the audience that "..with the Liberty Fund, our one and only purpose
is to support those who suffered as a result of the September attacks. Whether families lost loved ones or
their employment, the Red Cross is there to help. There are many young families who were affected and they
need help today. But they will also have needs one, five, ten years down the road and the money that the
American public, including DialAmerica, donated will be there for them."
DialAmerica Marketing, Inc.
Established in 1957, DialAmerica has six divisions: Inbound & Interactive Services,
Financial Services, Books & Membership, Consumer Communications, Energy Services,
and Cause-Related Services.
Collectively, DialAmerica employees place and receive more than 250 million phone calls annually through
approximately 6,000 workstations. On average, the company employs more than 10,000 telephone sales
representatives.
American Red Cross
The American Red Cross is dedicated to saving lives, easing suffering and restoring hope at home and around
the world. Currently operating on a budget of $3.0 billion, the Red Cross annually mobilizes relief to the victims
of more than 67,000 disasters nationwide and has been the primary supplier of lifesaving blood and blood
products in the United States for more than 50 years.
All money that Americans have donated to the Liberty Fund is being used for its intended purpose: to help
everyone across the country touched and impacted by these tragedies. Millions of dollars in financial assistance
is going to families who lost a precious breadwinner. Facilities that are open 24 hours a day are helping the
rescue workers with important needs such as food, shelter and emotional support. As well, countless volunteers
are helping thousands of individuals and families who lost their living environment.
Between September 11 and November 9, the Red Cross has provided direct assistance amounting to $136.8 million.
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