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MADD Applauds DialAmerica for Surpassing $25 Million Milestone in Direct Contributions as MADD Celebrates its 25th Anniversary
Mahwah, N.J. (December 22, 2004) -- DialAmerica Marketing, Inc.,
the nation's largest privately held telemarketer, today announced
recognition by Mothers Against Drunk Driving (MADD) for DialAmerica's
contribution of more than $25 million as the grassroots, nonprofit
organization celebrates its 25th anniversary in 2005. DialAmerica's
headquarters and 14 call centers will receive a special award from MADD
to applaud this major milestone.
"An important part of MADD's lifesaving history is the incredible work
achieved by DialAmerica and its sales representatives on behalf of
MADD. We would not have been able to accomplish all that we have
in the past eight years without DialAmerica's continued support," says
Wendy J. Hamilton, MADD National President. "DialAmerica is
MADD's largest corporate donor. We are forever grateful for their
help forwarding our mission to save lives, prevent injuries and
support victims of drunk driving."
DialAmerica has partnered with MADD since September 1996 in a consumer
magazine sales program. During this eight-year period, DialAmerica
contributed over $25 million directly to MADD as licensing revenue.
For every paid magazine order designated to MADD, DialAmerica contributes
12 ½ percent of the subscription cost to them. DialAmerica also
conducts a business-to-business fundraising program for MADD.
The $25 million MADD has received from DialAmerica helps fund various
educational and awareness programs to advance MADD's mission to stop
drunk driving, support the victims of this violent crime and prevent
underage drinking.
DialAmerica Marketing, Inc.
DialAmerica Marketing, Inc., Mahwah, N.J., is the largest privately held
telemarketing company in the U.S. and has annual sales in excess of $200
million. DialAmerica has over 47
years of experience and manages more
than 5,000 telephone sales representatives in 37 call centers. DialAmerica
is a leading provider of inbound and outbound telemarketing services for the
financial services, book and magazine publishing, software and video, cable,
Internet, and telecommunications industries.
MADD
Founded in 1980, MADD has saved nearly 300,000 lives and decreased alcohol
related traffic crashes by 44 percent. MADD has approximately 600
affiliates and 2 million members and supporters nationwide. For more
information, visit www.madd.org.
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