DIALAMERICA UNVEILS NEW BRAND IMAGE
FOR ITS 50th ANNIVERSARY

New Logo Illustrates the Teleservices Company’s Plans
to Set Sail Into the Future

Mahwah, NJ (October 22, 2007) – DialAmerica, one of the pioneers of the teleservices industry, is celebrating its 50th year by refreshing its brand image. At an anniversary celebration at headquarters, the company unveiled its new logo, a vibrant image that expresses a combination of new technology and nautical navigation, demonstrating the firm’s commitment to confidently sail into a new future for the teleservices industry.

“We have reinvented our brand identity on the occasion of our anniversary because we believe in the power and strength of this industry,” said Art Conway, President and CEO of DialAmerica. “After fifty years in the business, we are excited to navigate into the future, embracing the changes of tomorrow.”

The new identity reflects a brand architecture developed by CooperKatz & Company, DialAmerica’s marketing/public relations agency. The logo was designed by DePlano Group, a Manhattan-based branding firm, and will be incorporated into all of DialAmerica’s business materials.

The nautical imagery also provides the theme for the company’s new brochure, which includes capability inserts on six vertical industries, including healthcare, financial services, communications, energy, B-to-B and cause-related marketing.

“We appreciate our clients and thank them for placing their trust in us all these years. We salute our employees for their hard work and loyalty to the company,” said Conway. “DialAmerica looks forward to many more years of success together.”

For more information about DialAmerica or to receive a copy of the new brochure, contact 800-913-3331.

About DialAmerica:
DialAmerica, Inc., one the nation’s largest teleservices companies, is recognized for its expertise in providing comprehensive, cost-effective customer acquisition and care solutions for consumer and business-to-business marketers. Serving the marketing and fundraising communities for 50 years, DialAmerica has a diverse portfolio of clients in multiple industry sectors, including financial services, communications, healthcare, pharmaceutical, technology, travel and leisure, consumer products, energy and others.

The company has extensive experience in the publishing arena and in supporting clubs, continuity programs and cause-related marketing. DialAmerica’s vast expertise in designing customer acquisition and care programs and in hiring/training superior teleservices representatives – coupled with its proprietary technology platform – enables the company to provide its clients with the highest standards of account service, information security and regulatory compliance, while delivering the lowest cost-per-transaction.