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Direct Marketing Association Board Names New Officers
October 17, 2004 – The Direct Marketing Association (The DMA) Board of
Directors announced today the new officers and new members to its Board of
Directors. The terms of office for the 2005 officers and new Board members
commence on October 20, 2004 following the close of The DMA's 87th Annual
Conference & Exhibition in New Orleans.
Art Conway, President of DialAmerica is a current member of the Board and will
continue to serve on the 2005 Board.
"I am very pleased to continue my participation in the activities of the DMA
Board. Over the last couple of years, which were filled with anticipation
and change, I was proud to be involved as a telemarketing industry leader on
the Board. We look forward to a period of productivity and growth."
The Direct Marketing Association (DMA), founded in 1917, is the largest
trade association for businesses involved in direct, database and interactive
global marketing. DMA has 4,700 member companies in the United States and
53 foreign nations on six continents.
DialAmerica Marketing, Inc., Mahwah, N.J., is the largest privately held telemarketing
company in the U.S. and has annual sales in excess of $200 million. DialAmerica
has over 47 years of experience and manages more than 5,000 telephone sales
representatives in 37 call centers. DialAmerica is a leading provider of
inbound and outbound telemarketing services for the financial services, book and
magazine publishing, software and video, cable, Internet, and telecommunications
industries.
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